The Kindle Fire sits at the hearth of Amazons E-Reader line.

It is Jeff Bezos gamble in hardware, and from my view, just the beginning of a host of possible digital content (Not just books) from Amazon.

Think about it. In the olden days books were just about the sole form of entertainment, until other media came up.

I see Amazon making a strong move in the tablet device range, primarily as they are already the dominant Cloud services provider, and as more and more content is delivered off the cloud from services like Spotify ( Who are on Amazon)then to command the devices feeding off this ecosystem seems like a sound investment.

Indeed the battle lines are clearly drawn between the Android Market Place (Now Google Play), Apples I-Cloud and Amazon: All three are looking to be the digital media platform of choice, with devices and cloud content to boot, from books to apps,music and video. Has me wondering where Microsoft is in this field.

Back into the Fire.

The Kindle Fire is a beautiful device. If you have never used an I pad 3.

It is not fair to even compare the two devices so I will just go into the Fire itself, describe its hotness,its warm features aaaaand where it fizzles out.

The first thing ( again if you have not seen the I Pad three) that startles you is the clarity of the images. We are used to being fed with thin thins, tablets ultra books, are all slimming. No pressure ladies. the Fire is a bit blocky though, it is thick and has a solid block feel, rather like a book. Its actually good enough to make you think about burning books.

Ease of use.

The slide up touch keypad has a .com button, which is pretty cool, thoughtful, to save you time when typing out URLs.

I have never been much of a touch screen guy though, still adapting to tablets. But I still felt able to easily tap out a URL. This came as a surprise as I have struggled before with touch screen devices.

The pad adjusts quickly to landscape or portrait view as you turn swiftly. If you have tested out lower end android tablets this intuitiveness comes as a surprise.

Being a Tablet unlike its predecessors, while its core functions are focused on the book reading,  the tab has slots for ear phones with the standard earphone jack pin.

A wireless connection is necessary for internet.

But you know what? Its battery life is crap. You have to charge the darn thing after like 3hours, especially if you are on the web.

I didn’t like having to keep plugging it in. 3 hours seem fine, until you compare it with TEN hours on the Ipad 3.

No camera, no mic.

Its processor is not robust enough to allow multiple application processing. This is acceptable.

Another interesting feature: even while in charge, it doesn’t heat up much- I found that pretty cool, coming from my laptop burns.

So to me it seems the coloured screen and access to web are the main features it offers, but maintains its general features and focus as an E-reader.

By the way, do Amazon have a patent over the Bookshelf thingy for E- reader GUI? Has become pretty standard on e-book and e-reader applications across devices.

I am sure its progeny will certainly be amazing, but for now it is more it feels like an I pad 1 at the time of the iPad 3.

It is still focused on being an E-reader rather than a multimedia tablet.

At the price of $199 , it’s still a hot deal!

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