The Facebook Strategy


Diary of a Crisis Mapper

Two years ago I was working in Egypt for a local organization. In the three months I spent there I worked with 4 bloggers which I will not mention here.

One of the most interesting thing that they thought me was something that they called the Facebook Battle. At first I thought they were talking about one of those super annoying games that you play on Facebook, the ones that all your friends feel the need to invite you to, and that normally end up in my spam email, with a back flag close to the name of the bored friend that sent it to me.

I discover soon that they were not referring to a game, even if the activity was quite fun anyway!.

 The story of the Facebook Battles starts on 1st July, 2010, when the Egyptian Ministry of Interior (MOI) established a special department to monitor Facebook…

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