Is Facebook Testing Out New Newsfeed And Skyscraper Display Ad Units In New Zealand?


TechCrunch

New Zealand was the first country to get Facebook’s new-look Timeline last December. Now the country looks like it may be putting in another special appearance, as Facebook’s push for more advertising (and revenue) leads the social network into new pastures on the display front.

A reader in New Zealand has sent us some screenshots (embedded below) that appear to show ads in two new areas on his page: a skyscraper on the left side (not the right) and an enlarged, display ad directly in his Newsfeed. Update: a Facebooker says this is adware, not a legit Facebook test. Full details below.

The units, if they are indeed Facebook tests, would be the latest developments in display ads for Facebook: earlier this month the company began running posts from brands’ fan pages in users’ Newsfeeds, regardless of whether those users had “liked” those pages or not. The ads popping up…

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