To most companies, the two or three letters coming at the end of their URL probably don’t make a huge difference (with exceptions). However, the company behind the .co domain has been working to change that. In the words of vice president Lori Anne Wardi, it’s trying to turn .co into “the domain about innovation.”
The company is taking another step in that direction today with the launch of its membership program. Most top-level domains, said CEO Juan Diego Calle, don’t offer “any value whatsoever other than the utility.” Calle wants .co to be more than that, so his team worked with partners to put together a package of benefits that companies get for setting up shop on .co.
Those benefits include free passes to Startup Weekend events, free tickets to other events like Eric Ries’ Lean Startup Conference and 500 Startups’ Warm Gun Conference, free access to…
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