Cinemagram Raises $8.5M Series A Led By Menlo Ventures To Make Mobile Photo Sharing More Animated


TechCrunch

Cinemagram, a startup founded in Montreal that’s now moving to San Francisco, today announced an $8.5 million Series A round via AllThingsD. The investment comes from Menlo Ventures, Khosla Ventures, Real Ventures and Atlas, and stands as an exception to the decidedly reserved climate for follow-on capital after a startup’s seed round. So what’s Cinemagram’s secret?

The app is a cinemagraph generator. If you’re not familiar with the term, that’s basically a fancy GIF. The concept was popularized by Jamie Beck and Kevin Burg, fashion photographers who created the dramatic moving images that feature areas of movement in otherwise static scenes. Cinemagraph was among the first to bring this concept to mobile devices via an Instagram-style app, though the concept was also being developed by a Toronto-based studio around the same time and hit the App Store later as Flixel (which raised its first funding in July

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