When you beat Skrillex’s Legend Of Zelda-style flash game, you see a link to buy its soundtrack on iTunes. SkrillexQuest is an advergame and its next generation of music marketing. You build an emotional attachment to the dubstep DJ’s song “Summit” while it plays as you save the princess. That’s something passive consumption of a music video, 30-second mp3 preview, or banner ad cannot do.
In the age of infinite access to music, how does an artist get remembered? They turn their content into an experience. Developer Jason Oda’s SkrillexQuest transforms the single “Summit” from something you listen to into something you live. It’s lyric “A sullen heart ticking under the ground” turns literal, as your goal is to save dead princess whose been locked underground in a heart-shaped jail cell.
Oda has built several advergames before, including ones for bands Fall Out Boy and Breaking Benjamin. MTV Hive’s interview
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