Facebook just realized it made a horrible mistake.

Rivers of Hope



Facebook (FB) announced on Tuesday that it will begin opening Facebook Messenger to consumers who do not have a Facebookaccount, starting in countries like India and South Africa, and later rolling out the service in the United States and Europe. This is a belated acknowledgement of a staggering strategic mistake Facebook made two years ago. That is when the messaging app competition was still wide open and giants like Facebook or Google(GOOG) could have entered the competition. WhatsApp, the leading messaging app firm, had just 1 million users as late as December 2009. By the end of 2010, that number had grown to 10 million. Right now, it likely tops 200 million, though there is no current official number on the matter.

SMS usage started peaking in countries like Netherlands in 2010. Companies…

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