When I founded my own startup, I thought I knew what I was getting into: after all, I had been a senior manager at eBay (s EBAY), managing director at Gumtree and chief operating officer at Zoopla. But since starting Adzuna in 2011, I’ve realized that being a founder can be very, very different. Here are some things I’ve learned in the past two years.
Learning to sell
As a finance guy who became a general manager, I’ve always been driven by strategy, product and marketing, and never valued sales. Sales was something I looked down on — a commodity role staffed by poorly qualified “liars for hire”, something you didn’t need if you had good product and marketing, or a necessary evil to get the word out.
As a founder, I sell every day, to investors, to staff, to the government, but also to customers, so that we can…
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