When co-founder and CEO Mikael Berner first showed me his app EasilyDo last year, he pitched it as a tool for increasing productivity and “making life simpler.” The company is taking another step in that direction today with the launch of the EasilyDo Builder.
The initial version of the app provided users with a list of basic tasks (pulled from their Facebook accounts, iPhone contact lists, and other accounts that they’ve connected) that they can accomplish within a couple of taps — things like wishing friends a happy birthday on Facebook or merging duplicate contacts in their address book. Berner said EasilyDo has already performed 750,000 actions for its users.
With the new Builder, users can customize the app to perform certain tasks automatically. I didn’t get to see the Builder in action, but Berner and his co-founder Hetal Pandya said the structure is pretty simple — you identify…
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