Tablets Are Eating Into Smartphones’ Share Of Mobile Content Usage, While Android Remains In Lead Overall, Finds Jumptap


TechCrunch

Tablets are continuing their rise as the preferred screen for consuming mobile data, according to the latest figures from mobile advertising network Jumptap. The company, which produces a monthly report of what platforms are performing the strongest based on its ad network covering 134 million mobile users in the U.S. and 206 million mobile users worldwide, says that by the end of 2012, tablets accounted for 18% of all traffic on its network, compared to 78% for smartphones and 4% for feature phones. But given usage trends over the past few months, it believes that by the end of 2013, the percentage for tablets will grow to just under one-third of all traffic (29%), while smartphones will decline to 70%.

tablets vs smartphones jumptap feb 2013

The figures seem to indicate that although the market for tablets is still small compared to that of smartphones they are showing disproportionate usage. Crunching some numbers from IDC

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