Twitter is shutting down older Tweetdeck apps for iPhone and Android as well as Tweetdeck AIR and discontinuing Facebook support, it announced Monday afternoon, in an effort to get people using Tweetdeck apps for web.
The shift for Tweetdeck users comes as Twitter continues to focus on monetization, and it has shut down third-party app experiences that haven’t fit with the company’s goals. However, after the company acquired Tweetdeck it continued to improve Tweetdeck’s web app experience, having just announced updates in February that gave some users hope that it wasn’t going to shut down Tweetdeck entirely.
The company explained the update that will shift users to web apps over the older mobile apps in a blog post:
“TweetDeck is the most powerful Twitter tool for tracking real-time conversations. Its flexibility and customizable layout let you keep up with what’s happening on Twitter, across multiple topics and accounts…
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