In-App Purchase Revenue Hits Record High: Accounts For 76% Of U.S. iPhone App Revenue, 90% In Asian Markets


Though it’s well-known that many of today’s mobile applications generate revenue through in-app purchases, a new report released today shows how powerful this money-making mechanism has become. In January 2012, just over half (53 percent) of iPhone App Store revenue in the U.S. was attributed to in-app purchases, but as of last month, that number has climbed to a record 76 percent.

The figure varies by region, however. In Germany, for example, it’s lower – only 61 percent of revenue in February came from these in-app sales. Meanwhile, in Asian markets the number soars. In Hong Kong, Japan, China and South Korea, at least 90 percent of all revenue comes from in-app purchases.


These findings are revealed in the latest report from app store analytics firm Distimo, which took a deep dive into the data in this month’s report. In particular, the report examines trends here in the U.S…

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