Throughout the course of our elections-based messaging, several key takeaways, lessons learned, and questions for the future became clear. These included:
- As the days went on, it became clear that there are certain situations in which messages cannot or should not be used. While this issue has arisen previously and we have set guidelines to deal with this, new situations came to light during the week and deepened our understandings of these situations. These highlighted the importance of establishing clear guidelines based on our prior research and our new election-time experience going forward. These guidelines should outline instances and occasions when a message is not or might not be appropriate, and how to go about making that judgment call. Below are some examples of situations where messaging could in fact contribute to insecurity, rather than alleviate it.
- High-Risk Message: This is the first and most important situation where messages should…
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