Ringtone Relevance


This is just a moment’s observation.

I wonder how it is on your side of the world.

People no longer bother changing their default message and ring tones.


You are in a bus, and a phone rings.

The tone only goes so far as to distinguish it as an Iphone from a blackberry, a Nokia from a Samsung.

Besides that you will have more than ten people feeling themselves and their bags for their phones.


The phone has almost gone back to the distinguished rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrring of the days of old.


What changed? Choice.

Barry Schwartz explains it so clearly i need not say more: more is hard, the more choice we have the more fatigued and disillusioned we get.

In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.



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