5by Wants To Be Your Web Video Concierge, And It’s Taking Aim At Phones And TVs, Too


I like to think we’ve all been here at one point: You’re bored out of your wits and rather than try to do something productive, you just spend hour after endless hour on YouTube. The problem that tends to come up in those situations is that, after a while, you just can’t find videos that strike your fancy any more. Tragic, I know.

As it happens, that’s exactly what Greg Isenberg, founder and CEO of a Montreal-based web video startup called 5by is trying to fix. 5by takes a decidedly different approach to how it finds and plays videos for you, though it may look a little familiar if you’ve spent some time mucking around with mobile music apps.

5by has been called the Songza of video, and it’s not hard to see why. Once you mosey over to the website, you’re greeted not by a smattering of videos but…

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