MasterCard dives deeper into mobile with in-app payments, C-SAM acquisition


Gigaom

MasterCard(s ma) wants to tap the growing economy within mobile applications. At Mobile World Congress on Sunday, the financial transaction titan plans to announce new capabilities to its MasterPass digital payments service that will let developers embed a bevy of different mobile payments option into smartphone apps.

The company will also announce at MWC that it is acquiring C-SAM, a digital wallet maker MasterCard invested in back in 2012 and whose technology it has been using since. C-SAM is the transactions provider behind Isis, the near-field communications (NFC)-powered payments service of Verizon(s vz), AT&T(s t) and T-Mobile(s tmus). The company also processes mobile payments in Japan, Mexico, Singapore and Vietnam.

The new MasterPass service builds on work MasterCard started last year to put one-click purchasing in the browser through cloud-based credentials, as well as last week’s announcement that it is bringing payments capabilities to more NFC Android smartphones

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